New River Organic Growers (NROG): is a nonprofit cooperative of farmers located in the Blue Ridge mountains of North Carolina. Our goal is to provide fresh produce and humanely raised meats to consumers in North Carolina, to help preserve farmland by improving the success of our own farms through the pooling of resources for marketing and transport, bulk purchasing of farming supplies, sharing and coordination of information, and to educate the general public about the benefits of sustainable, local farming and consumption.
NC Cooperative Extension Watauga and Ashe Centers provide residents easy access to resources and expertise of NC State University and NC A&T State University on a wide array of topics.
Blue Ridge Women in Agriculture (BRWIA) is dedicated to strengthening the High Country's local food system by supporting women and their families with resources, education, and skills related to sustainable food and agriculture.
High Country CSA (HCCSA) is a multi-farm CSA, which reduces the risk of crop failure for the consumer, as any member farm can provide if one comes up short. This model also increases the variety of food available: each season HCCSA members typically receive varieties of over 50 different vegetables in their share.
High Country Grown is a marketing initiative to mature the High Country’s local food system. This initiative was made possible by a NCDA grant received early in 2011 by project partners: Watauga and Ashe Cooperative Extension, New River Organic Growers, Blue Ridge Women in Agriculture, and High Country CSA.
The High Country has a strong agriculture base. Farmers are transitioning from tobacco to other crops including fruit and vegetables. Creating more demand by educating consumers about High Country-grown produce will increase the economic stability and sustainability of these farming operations. We have several farmers markets in the area, and interest is high for expanding opportunities for community supported agricultural programs through area worksites and targeted local marketing strategies. This project will hopefully attract new growers and allow existing growers to expand their technical proficiency in production.
Through targeted marketing strategies this project will attract new growers and allow existing growers to expand their technical proficiency in production.